Feb 25, 2011

Highlands Coffee 2

From May 2010 gave the company five mixed roasted and ground coffee and whole beans (Heritage Blend, a combination of traditional, gourmet blend, Moka Blend, Culi Supreme) and 4 in the ground coffee (Arabica Supreme Espresso Full City Roast Decaf water process -in their in-house produced water decaffeination plant, and Cinnamon Espresso Roast). The espresso line also contain ESE espresso pods compatible 45mm packed in Malaysia. In December 2009 the company has a ready-made (RTD) "Iced Coffee" in an 8-ounce can, in two versions: a so-called 'milk' and the other labeled "Black". In May 2010, the company explains that the RTD product to more than 17 Asian countries and the United States, is distributed.

Organization
Highlands Coffee is a registered brand of Viet Thai International Joint Stock Company. Besides ownership of the Highlands Coffee brand, Viet Thai also owns sole franchising rights in Vietnam for several major international brands such as Nike, Aldo Shoes, La Vie en Rose lingerie, and Hard Rock Cafe. The company also operates restaurants and cafeterias in Vietnam, and caters to the local headquarters of Intel Corporation. Executive staff include recruits from such companies as Coca-Cola ands Starbuck