In 1999, 220 coffee growers formed an association in the Maraba district (part of the former Butare Province) to tackle this problem. Many of these farmers had lost family members during the 1994 genocide, while others had husbands in prison, accused of participating in the killings and due to face trial in the traditional gacaca courts.They named the association Abahuzamugambi, a Kinyarwanda word for people who work together to achieve a goal. The farmers hoped that by forming the association, they would increase revenue by selling directly to exporters in Kigali instead of through an intermediary transport company. They divided their profits and used them to buy tools, fertilisers and seeds to increase yields.
In 2000, the mayor of Maraba requested development aid from the National University of Rwanda (UNR), based in nearby Butare; the following year UNR helped found the Partnership for Enhancing Agriculture in Rwanda through Linkages (PEARL). Several entities supported the PEARL project: USAID, Michigan State University, Texas A&M University and various Rwandan bodies including UNR, the national agricultural research institute (ISAR) and the Kigali Institute of Science, Technology and Management (KIST). PEARL started working with Abahuzamugambi in February 2001 to improve the coffee quality to standards required by the specialty coffee market in the United States.