This TV advertisement struck a chord with the relaxed Australian attitude when compared to the glamour of advertisements such as Coca Cola.
New flavours
On Monday, 23 October 2006, two new flavours of Farmers Union Iced Coffee were released in South Australia. Farmers Union Strong Iced Coffee which features a stronger coffee blend, now also sold in Tasmania, and Farmers Union Light Iced Coffee which has no added sugar and a taste similar to the original.
According to the company, both the original variety and the Light flavours contain approximately 18 mg of caffeine per 100 mL, while the Farmers Union Strong Iced Coffee contains 24 mg.
Also sold under Farmers Union imprint are the Feel Good range of low-fat/sugar milk drinks, currently including coffee and chocolate flavors.
Famous drinkers
Richard Marsland - would often comment on Get This about his love for Farmers Union Iced Coffee. It was also once used in a comedy sketch.
Adam Hills - The comedian spoke about his love of Farmers Union Iced Coffee during his live performance 'Inflatable' at Thebarton Theatre. Some young fans during the performance raced to the service station across the road and bought him one. He was delighted and drank the Iced Coffee on stage.