Dec 4, 2010

Coffee Crisp

Coffee Crisp is a popular chocolate bar created in Canada.

History
The origins of the bar are in the UK in the 1930s with a chocolate bar named Rowntree's Wafer Crisp. This was later renamed to Chocolate Crisp. The bar was later introduced to Canadians as Biscrisp. In 1938, a coffee variation (Coffee Crisp) was added to the line of flavoured Biscrisps (which included fruit flavours). It is presently marketed by Nestlé Canada. The bar is a combination of coffee cream, cookie wafers and milk chocolate coating. It does contain a small amount of coffee, although much of its coffee taste comes from flavouring.

Marketing byline
Its advertising motto is: "Coffee Crisp makes a nice light snack." Throughout the 1980s, TV ads for the confection ran with the question "How do you like your coffee?", the response being "Crisp", or "I like my coffee crisp".

Mocha Crisp Coffee

Other versions of the garment
In 2001, the first variant of the Coffee Crisp established brand, a limited edition "Coffee Crisp Orange" flavor. A limited number of orange flavor was launched in 2002. 2002 also saw the publication of a limited edition "Coffee Crisp Raspberry" flavor. "Coffee Crisp Café Caramel" was sold in the summer of 2004 and again in the summer of 2006 and a limited edition "Coffee Crisp White" was launched in the autumn of that year. A limited edition maple flavor bar was from April to September 2005.

For much of the 2000s, Coffee Crisp was available in "French Vanilla" and "Triple Mocha" flavours. 2005 also saw the introduction of the coffee bean shaped "Coffee Crisp Beans". The most recent bar form was Coffee Crisp Yogurt.

In January 2007, all then-existing variations of Coffee Crisp bars besides the original were discontinued.

2009 saw the introduction of the Coffee Crisp 70% dark chocolate.

A Coffee Crisp-flavoured ice cream bar and ice cream flavour are also available.

Availability outside of Canada
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Canadian expats have long complained about the bar relative unavailability outside of Canada. Coffee Crisp is in Australia for some specialized cakes and unofficial exports of coffee treats Crisp (originally for the Canadian market points) in the United States also occurred, especially in the shops near the Canadian border.
There was a petition at coffeecrisp.org asking Nestlé to market the Coffee Crisp in all US cities. According to the site, its petition has succeeded,and Nestlé began marketing the Coffee Crisp nationwide in late July 2006.

As of April 2009, the marketing of the Coffee Crisp bar into the USA was discontinued by Nestle Canada.As of May 2009, Coffee Crisp was being imported into the US market by British Wholesale Imports (BWI) (www.bwi-imports.com).